Future of Social Media

Everyday each one of us spends quite a few hours on social media. Earlier, people used to use their laptops or desktops for the purpose but these days it is easier with the availability of the apps in our mobile. We can get the necessary updates about our friends on Facebook on our way to office. We can post the picture clicked at a coffee-shop instantly. Mobile apps for the different social media platforms have made our lives easier and the future of social media Toronto is thus mobile. 

The picture becomes clearer when we consider the purchase trend of Facebook. During the initial stage, Facebook purchased a number of domains. It also acquired FriendFeed, ConnectU and Friendster's Patents and these helped it to strengthen its position. It helped in including a lot of features such as liking the status of friends.

 

The next phase included acquisition of the likes of Sharegrove, Divyyshot and Nextstop whereby features such as travel recommendations, forums and private chats were incorporated. Gradually, it changed the purpose of social media. It has now become more than just a platform to share update among friends.

 

After this, the focus was on generating revenue. From social gifting, gaming and advertising to customer loyalty apps, the functionalities increased and took it to the next level. 

 

Final and the most crucial stage included "mobilization" which began with acquiring HTML5, the company of mobile apps. In the last few years, most of the social media platforms have mainly focussed around mobile phone apps. This put pressure on Facebook to work more on its mobile app. It acquired companies to enhance the features of its mobile app and even bought Whatsapp and Instagram. Facebook Lite was designed as an individual app to use Facebook with minimal data. 

 

These purchase strategies of Facebook ascertains the importance of "going mobile" and confirms the fact that future of social media is mobile. To make the most out of social media apps can help you out with effective strategies and unique ideas.