Search Engine Optimization

The concept of utilizing the internet and online technology to market a product or a website called Digital Marketing. The introduction of internet in the late 90’s and early 2000’s just changed the concept of advertising and marketing. With the introduction of smartphones, the process of selling a product has improvised.

 

There are different methods to market a product online. Some of the Digital Marketing steps are as follows:

 

1)     Search Engine Optimization(SEO)

2)     Social Media Marketing(SMM)

3)     Search Engine Marketing(SEM)

4)     Content Marketing

5)     Content Writing

6)     Social Media Optimization(SMO)

7)     Influencer Marketing

8)     Campaign Marketing

9)     E-Commerce Marketing

10  E-Mail Marketing

 

1) Search Engine Optimization (SEO): The process of increasing the quality and quantity of traffic by increasing the visibility of webpage and website without any payment. In short, the SEO process referred to as the search results received organically.

 

There are two types of search engine optimization. They are

 

i.       Off-Page Optimization

ii.     On-Page Optimization

 

i. Off-Page Optimization: The measure taken to improvise the visibility of the link or business outside the website is called Off-Page Optimization. This process helps you in bringing back good traffic through quality websites that converted as backlinks. The good backlinks will increase the ranking of the website. Depending on the work done out side the webpage or a website pushes you to improve the visitors to come in to the webpage or website. This is always depend upon the quality of the content and its keyword used in the webpage or outside the website.

 

OFF PAGE SEO (LINK BUILDING)

 

1- Social Bookmarking

2- Local listing

3- Image Sharing

4- Video Sharing

5- Classified Posting  

6- Document sharing

7- Article Submission

8- Press Release Submission

9- Web 2.0 Submission

10- Blog Submission

 

ii. On-Page Optimization: The measure taken to improvise the visibility of the webpage or website inside the page is called On-Page Optimization. This process helps you in bringing visitors to the website. Depending on the work done inside the webpage like meta tag, meta description, keyword and other steps the page shows up in the search engine.

 

ON-PAGE SEO OPTIMIZATION    

1- Title Tags Optimization

2- Meta Description Tags Optimization

3- Header Tags Optimization

4- URL Optimization

5- Italics and Bold Tags Optimization

6- HTML Code Optimizing

7- Robots Optimization

8- Image Analysis and Optimization of Alt and Title tags

9- Hyperlink Analysis and Optimization

10-Internal Navigation Optimization

11-External Links Optimization

12-Optimized XML Site Map Creation