SEO – Search Engine Optimization Chapter 1

Do you have a website, but not receiving any traffic that helps you gain clients? No worries, we are here to explore your website to this big world. There are many steps involved to bring more traffic to your website. One of them is SEO (Search Engine Optimization).

What is Search Engine Optimization?

The process of increasing the traffic to your website organically and bringing the website or webpage to the top of search engine is called Search Engine Optimization.

Types of SEO

There are two different types of SEO. They are

    i) On-Page SEO

    ii) Off-Page SEO

i) On-Page SEO

The strategy to optimize your own website (webpage) through different steps is called On-Page SEO.

         Some of the SEO techniques are

         1) Keyword research

         2) Writing Contents with the searched keywords

        3) Inserting Meta Keywords, Meta description and Meta titles in the header of a page. 

        4) Using alt tags in Images.

ii) Off Page SEO

       The strategy of bring your website to the top of search engine by working out of the website or webpage is Off Page SEO.

              Some of the Techniques are:

1) Blog writing

2) Backlinks

3) Social Networking

              4) Social Bookmarking