DIGITAL MARKETING - PART 1

 

With the improvement of technology and internet being the helping hand marketing also has its eyes on digitalization. The process of marketing a product or a service digitally is called Digital Marketing.

Uses of Digital Marketing:

The marketing of products online has many advantages and uses such as the products or service of a business would reach the customer fast as possible. This process also helps in building online community to create leads for future sales of the business product or service.

Different types of Digital Marketing methods or techniques are as follows:

1.      Content Marketing

2.      Digital Advertising ( PPC –Pay Per Click)

3.      Social Media Marketing

4.      Email Marketing

5.      Search Marketing ( SEO – Search Engine Optimization)

6.      Website Analytics

7.      Conversion Rate Optimization

Content Marketing: The term content marketing is a form of marketing a product or service by creating, publishing and distributing content for a target audience.

There are many ways of marketing content. Let us go through the important types of content marketing. They are

1.      Blog Post: One of the methods of marketing a product or service through content is Blog Post. The post about the details or description of the business will help in generating traffic to the website and also result in a lead, if the service is for sale.

2.      Social Media Content Marketing: The next better method of content marketing is Social media Content Marketing. This articles and contents are marketed by sharing to different social media sites. Some of them are Facebook, twitter, Tumblr, Pinterest and more.

3.      Info graphics Content Marketing: The representation of a business, idea or service done graphically is called Info graphics. This graphical representation will help in sharing the information around the online platform.

4.      Podcast Content Marketing: In this development of online service, podcast is one of the upcoming influencer for markets to grow. To embed the idea of sharing the products or service of a business, a podcast about the same is been conducted to have a better understanding of the service online to the already available customers and also bring more audience.

5.      Video Content Marketing: The visualization of a product is easier than a written comment of the service or business available. So, the introduction of video content marketing has brought in more leads and even a sale to the business. This is one of the advantageous marketing techniques that have influenced to have a better understanding of the product for the customers.

6.      Paid Ad Content Marketing: The process of creating an advertisement for the business and paying the online company to promote the service is called Paid Ad Content Marketing.